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Hi, I'm Ivan Upex, a designer focused on typography, visual identity and standards design.

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Transport for Cumbria

Standards-led transport system for Cumbria

[Academic Project] [Visual Identity] [Standards] [Campaign]

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Cumbria Type

Custom typeface expressing regional identity

[Academic Project] [Typography]

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UCA Graduation

Graduation campaign using colour and form

[Competition Winner] [Academic Project] [Visual Identity] [Typography] [Campaign]

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Egremont Russet

Heritage brand identity rooted in warmth

[Personal Project] [Visual Identity] [Typography]

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Public Library Cards

Experimental re-imaginging of Public library cards

[Personal Project] [Visual Identity]

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Seed Packets

Experimental eye-catching seed packets

[Personal Project] [Visual Identity]

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Théâtre royal du Parc 

Contemporary identity for a historic theatre

[Client Project] [Visual Identity] [Campaign]

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National Energy

Standards-led identity for national energy

[Personal Project] [Visual Identity] [Standards]

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Society United

Visual Identity for Diverse Football Communities

[Client Project] [Visual Identity] [Campaign] 

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UCA Football Club

Design system bridging art and football

[Client Project] [Visual Identity] [Typography] [Campaign]

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Typographic Forms

Grotesk-influenced bespoke typographic figures

[Personal Project] [Typography]

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Cumberland Tourism

Tourism brand celebrating Cumbria’s landscape

[Academic Project] [Visual Identity]

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Gospel Music Preservation

Contemporary identity for gospel preservation

[Personal Project] [Visual Identity] [Typography] [Campaign]

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Wazoku

Brand refresh for creative innovation company

[Personal Project] [Visual Identity] [Typography]

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